Cracking the Google Code : Under the GoogleScope

Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world… and if you thought you cracked the Google Code and had Google all figured out … guess again.

Read This Informative Article: Cracking the Google Code : Under the GoogleScope

Blogging, Spamming and Blog Spam

Blogging, Spamming and Blog Spam
There is a right way and a wrong way to do things…
By Trina L.C. Schiller

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. So obviously, filters and legislation are not the solution, for consumers, publishers, or marketers.

Everyone has been left scratching their heads and asking… What do I do to avoid this crap and make the Internet mine again? How do I build my business and promote it without having to deal with email? After all, what’s the point in spending money on email advertising campaigns when there is no guarantee that the emails will even reach their destination?

Enter… RSS.
RSS is the perfect communication tool. It’s applications far outreach those of email for marketing, publishing and personal communications. RSS is the answer to our communication woes.

Using RSS to create blogs for communicating with customers, affiliates, partners and family is far and away more effective and reliable than email ever was. As a marketing tool, it really packs a punch that email never could. The reason being is that blogs are targets for search engine spiders. They are themselves, a web presence, whereas email never was and never will be.

Just like a web page, search engine spiders hit blog pages and rank them. The difference between the static web page and the RSS feed is that web pages seldom update their content, RSS feeds, by design, are created to be dynamic and provide regularly updated content, in theory, depending on the blog owner of course. This prompts the search engine spiders to revisit and rerank them more often.

For writers, publishers and and anyone else with something to say, RSS has been a godsend. It has provided the answer to the question of what to do now. Blogging has replaced email for those who have become frustrated with dealing with the problems of email publishing and marketing. Publishers can now get their message out to their subscribers without the headaches associated with sending email, or posting static pages to the web. Even publishing an ezine to the Internet as a web page required the sending of email to make readers aware of the newest issue.

As with anything, there is a right way and a wrong way to do things, and blog publishing is no exception. Now that RSS has become the rage for marketing purposes, several people have taken it upon themselves, in the name of the almighty dollar, to pollute this well too. The newest rash of ‘RSS tools’ have created some issues of ethics and and credibility. With perhaps the honest intention of being search engine optimization tools, or an automated system for fetching content, this batch of stuff has too much potential for misuse. The result of misuse of these types of programs can be devastating. Already some of these programs have been banned from places like Google and Blogharbour because of this potential.

Programs such as these in the hands of the inexperienced, will cause future problems for bloggers down the road. More and more pages generated using these programs will be banned, and getting banned, right out of the gate, for a newbie, would be a sad thing indeed.

The right way to use blogging to increase your search engine presence is to publish good content. Period. Provide useful information to those who are looking for it. Become someone’s trusted information provider, and you have a customer for life. Publish keyword rich articles that give the searcher what they are looking for… solutions for problems.

Publish your information regularly. Weekly is good, daily is better. Sending pings and things too often will get you blacklisted too.

And here is where networking comes in… Find content for your blog from article banks, where authors submit their work for reprint. List yourself in databases as one who accepts article submissions. Get to know other authors and publishers and share content with them. Syndicate your blogs in exchange with other bloggers. Watch your world explode with new opportunities.

Automation in business is a good thing, but it has its place. Nothing beats human communication when dealing with people and creating partnerships. Do you want to talk to an autoresponder? No, and I doubt anyone else does either.

Some of the new programs designed for the automation of article collection have legal issues to consider. The biggest being copyright infringement. Not every author wants their work reprinted, or they require control over where their work is displayed. (Which is as it should be.) Without manually seeking your content, you could very well find yourself being served papers for publishing someone else’s work without permission.

Plagiarism is another issue. If you don’t follow certain rules for reprinting contributory work, you stand to be hounded for plagiarism. Yet another sticky issue.

Some of the new programs mock safelists, or resemble FFA sites. Before long, those types of blog pages will become banned as well. Search engines will figure out a way to block non-informational blog pages, those that carry nothing but links or classifieds. (Is your head sore from hitting that brick wall yet?)

Still, there are other programs designed to post spam to blogs using the comments feature. This is referred to as comment spam. The only solution thus far, to battle comment spam, is to disallow your readers the option of leaving comments. This is a bad thing, because allowing your readers to interact with you is supposed to be one of the benefits of using this form of communication.

The makers of these programs may have had good intentions to start with, but have ultimately created Frankenstein’s Monster. Many are stating that their programs are not spam, because they do not involve email. That is a cop out if I ever heard one. Spam is the transmission of unwanted stuff, whether it is sent to your inbox, or your blog, or even the search engines themselves. Search engines want relevant content, not pages of of keywords, or links. So feeding them page after page of nonsense is spam.

Everyone hates spam, except the spammers, so why be a part of something loathed by so many and embraced by a few? Bad business if you ask me.

The only real way to combat these issues is to simply not use the programs themselves. Do your due diligence and create a reputation as a trusted information provider, not a blog bomber, and your business will prosper. Using these programs will ultimately diminish your reputation and your livelihood.

Your customers are looking for information, a solution to a problem. Give that to them, not just endless pages of links. You will achieve your rightful spot in the ranks, and you stand a far better chance for longevity. There are good RSS tools available, you just need to look beneath the sales copy to find them. And if you are new to RSS and blogging, do some research. Find someone who knows, really knows what RSS is and how to use it, and ask some questions. Don’t go out and spend buckets of money on something you’re not sure how to use, because you could be doing yourself more harm than good.

A few good books to read some solid information on RSS and blogs…
RSS, Blogs and Syndication
http://www.ads-on-q.com/RSS.html
Unleash the Marketing & Publishing Power of RSS
http://hop.clickbank.net/hop.cgi?trii65/mrktstudy
RSS Advertising Secrets
http://www.ebookadvertising.biz/products/rssad/
Taming The eBeastie
http://www.feedyourhungrymind.com/Taming-the-eBeastie.html

Copyright © 2005
The Trii-Zine Ezine

Google Releases My Search History (Beta)

Remember what you saw on Google, no matter where you are.   
My Search History lets you easily view and manage your search history from any computer. This feature of Google web search enables you to find information you thought you lost. And over time, you’ll see an increasing number of relevance indicators in your search results that help you find the information you want.

My Search History offers you:

  • Powerful search options
    Search your web search history, including full text search of all the pages you found with Google.
  • Relevant history while you search
    Get more useful information in your web search results, like the last time you saw a page, how often you’ve seen it, and more.
  • Intuitive browsing
    Use the calendar to quickly navigate to any day of your search history, and see similar searches you’ve done via automatic related history detection.
  • Manage your search history
    Learn how often you’ve done web searches on a given day, and even delete individual searches and results clicks.

 

John Hocking
http://www.lookwhatjohnfound.com

Capture Goospy keywords

There is a site called googspy and i think it’s one of the coolest site in the entire world.

you can literally check out your competitors search terms and keywords in as little as few minutes.

and the best news is: IT’S FREE.

Go there now and save all you can save about anybody and everybody who you want to know about quickly before it got shut down or charge a fee.

Also don’t forget to stop by my site and download this free tool (I just wrote it) which will allow you to capture keywords generated from that site quickly and effortlessly.

As is although it’s nice to look at but pain in the butt to save all of those keywords.

Click on the link below and download your free tool ASAP – you can check out the site inside the software.

Capture Goospy keywords

John Hocking

http://www.lookwhatjohnfound.com

10 Tips for Bloggers

10 Tips for Bloggers

Copyright 2005 Sharon Housley

Tips for creating a blog.

There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

1.) Stay on topic.

Opinions are generally accepted but the content of the items in the blog should all relate to a general theme.

Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won’t care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

2.) Stay informative.

If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that the content is intended as an editorial.

3.) Old news is not news.

While blogging every day can be a drain, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question the value of your columns.

4.) Adhere to a schedule.

Create a schedule and stick to it. Realizing that blogging requires time and effort, don’t create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don’t want to lose them due to lack of communication.

5.) Clarity and simplicity.

Keep your posts and blog entries clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don’t always translate. Sometimes a little explanation goes a long way.

6.) Keyword-rich.

If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than

10-12 words.

7.) Quantity matters.

In order to attract the attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.

8.) Frequency.

If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals.

9.) Spell checking and proof-reading.

It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish on the Internet can be found and archived. Think carefully about what you post before doing so.

10.) RSS.

RSS will increase your blog’s reach. It is important that you include your blog’s content in an RSS feed to increase readership and distribution.

Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, but the people who return to regularly are generally interested in what you have to say.

About the Author:

Sharon Housley manages marketing for FeedForAll

http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage http://www.notepage.net a wireless text messaging software.

 

Top 5 Online Press Release Writing Mistakes to Avoid

Top 5 Online Press Release Writing Mistakes to Avoid
Copyright © 2005 Ted Kushner
Affiliate Revenue Sources
http://affiliaterevenuesources.com/powerful-press-releases.htm

Did you know that using online press releases is one of the most
powerful ways for almost instantly driving hundreds or even
thousands of potential targeted customers to your new product,
web site or newsletter?

Within hours of having your press release distributed over the
Internet your press release could be picked up by some of the
major online news networks like Google News and Yahoo News.

And then within days or just a few weeks they will begin to show
up in the natural search engine results of the major search
engines.

Nowhere can you achieve so much publicity for so little effort.
But let me explain what I mean by ‘so little effort’.

Even though press releases are a powerful marketing tool that
everyone should be using as one of their marketing methods you
need to do a little research before just whipping one up.

As someone who uses press releases quite often in marketing of
new products and web sites I have seen and learned how to avoid
some common errors in writing my press releases.

Avoiding these errors can mean the difference in driving a few
hundred visitors to your new web site or product to receiving
thousands of targeted hits for the same amount of effort.

So what are these mistakes? And how do you avoid them?

Mistake #1- Not focusing on a main theme.

You need to determine what the key purpose of your press release
will be about. You don’t want to target multiple items in the
same release.

If you just released 10 new software products this week you don’t
want to talk write about all of them at one time, pick one and
focus on it and get your audience excited about it.

Once their curiousity is peaked they will click on your link to
get additional information and that is what you want.. You can
always do multiple releases for each product.

Mistake #2- Not researching the keywords you want to target
before hand.

You want to do a little keyword research based on the concept of
your press release. Why would you want to do keyword research for
a press release? Because you need to optimize your press release
so that it will rank high in the natural search engine results
once it gets picked up by Google, MSN or Yahoo.

I normally target a keyword that has a decent amount of monthly
searches but has little to moderate competition from highly
optimized web sites.

You can determine this by doing a search on Google and seeing how
many web sites are competing for the same term. You also want to
see if the keyword is being used in the title and if the web
site(s) have the term in their top level domain name.

By targeting the keywords that are moderately popular but don’t
have many competing web sites that are not highly optimized for
your keyword you will stand a greater chance of ranking in the
top ten search engine results once your press release gets
indexed.

Mistake #3- Not creating a compelling headline.

Just like an article or sales letter you need to create a catchy
title to grab your reader’s attention. Since press releases are
normally only displayed for a short period of time when they are
first released you need to get the most bang for your efforts.

Look at the following title which one grabs your attention the
most?

“Bad Breath Resources at Bad-Breath-Cures.com” or

“Proven Little Known Secrets for Curing Bad Breath Fast at
Bad-Breath-Cures.com”

I also always use my main keyword in the title. As your title
will become the key factor in your rankings in the search
engines.

Mistake #4- Not formatting your press release correctly.

Writing press releases is not rocket science. But you do need to
take some time in formatting your release correctly so that you
stand a chance of being picked up by the various news and web
site outlets.

How careful you format your press release can determine your PR
score with some press release services like PRWeb. The higher
your PR score the greater chance of you being picked up by some
of the leading news outlets.

For additional information how to correctly format your press
releases go to:
http://www.prweb.com/pressreleasetips.php#template

Mistake #5- Using the wrong press release services.

You want the most coverage but at a reasonable price. Using the
wrong service could cost your hundreds or thousands of wasted
dollars.

Here are some of the press release services I have used and found
to be effective:

http://prweb.com/

http://www.pressbox.co.uk/index.html

http://www.webwire.com/default.asp

http://www.24-7pressrelease.com/

While there are some free services out there I’ve found that
paying a small fee to a few online press release services can
afford you a wider coverage then using one who charges you a
hefty fee just to submit your release for you.

By paying a small fee you get to track your stats online and
target additional industries and groups giving you a wider
coverage for your press release then if you went the free route.

So by using press releases effectively you can learn how to add
this handy little technique in your marketing arsenal to drive
tons of highly targeted traffic to any program or web site you
choose in a matter of no time.

———————————————————————
Ted Kushner of AffiliateRevenueSources.com can show you the
powerful benefits of writing press releases for promoting any
product, service or affiliate program. Learn how you too can get
multiple top ten positions in Google using press releases at:
http://affiliaterevenuesources.com/powerful-press-releases.htm

Optimum SEO Keyword Density – A Real-Life Case Study

Optimum SEO Keyword Density

A Real-Life Case Study

By Glenn Murray | Advertising Copywriter & SEO Copywriter *

So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on “Keyword Density”

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically check the keyword density of your page at

http://www.live-keyword-analysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at

http://www.gorank.com/analyze.php.)

As you can see, you need to be very aware of which measure you’re talking about when you’re talking “keyword density”.

But let me reiterate; mostly when people talk about keyword density, they’re talking the simple measure.

What is the optimum keyword density

And now down to business… What keyword density (of either

kind) should you be targeting on your website?

There’s a lot of debate surrounding this issue because the search engine companies don’t disclose the details of their algorithms (as that would allow people to abuse the system).

Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne

http://www.webpronews.com/news/ebusinessnews/wpn-45-2005050

Hurlbert, (see 1KeywordDensitySEOconsiderations.html)

suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write

http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it’s 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

The figures and corresponding ranking detailed in this

case study may not be directly relevant to every site.

There’s a lot I don’t know about the algorithms and there are bound to be other factors at play which I don’t know about.

With regard to Wayne Hurlbert’s article, it would seem

that he is referring to keyword density as calculated using the simple method discussed above.

The range figures are noteworthy because they suggest that

you don’t need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks

see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).

Happy SEO writing!

* Glenn Murray is an advertising copywriter and SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at

mailto:glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

Beginner’s Guide to Pay Per Click Search Engines (Part 1)

Beginner’s Guide to Pay Per Click Search Engines (Part 1)

By Kalena Jordan

Pay per click (PPC) advertising via search engines has become extremely popular with businesses of all sizes, due to the booming search market and the massive growth in online sales over the past few years.

According to ComScore Networks http://www.comscore.com/, online consumer spending for the 2004/5 financial year is expected to top USD 66 billion dollars, up 25% on the previous year. That’s right, 66 BILLION dollars!
A large chunk of that expenditure will come from leads generated via pay per click search engines.

If you’ve been thinking about trying out PPC engines but are confused about the different models available and the costs involved, this article will shed some light. I will also explain the newly launched PPC products offered by Yahoo! Search Marketing (formerly operating under the Overture brand).

Below is a current list of the most popular pay for performance search engine advertising models:

• Yahoo! Sponsored Search – Pay Per Click
• Yahoo! Content Match – Pay Per Click
• Yahoo! Local Sponsored Search – Pay Per Click
• Yahoo! Search Submit Express – Paid Inclusion
• Yahoo! Search Submit Pro – Hybrid Paid Inclusion / Pay Per Click
• Google AdWords – Pay Per Click
• Google AdSense – Pay Per Click affiliate program
• Looksmart LookListings – Pay Per Click

You will find that some of these will provide better results than others. I’m not going to recommend one over another here because results vary widely and really depend on your site content, your market and your budget. But below is a brief description of each product offering and the minimum cost involved.

Yahoo! Sponsored Search™

Yahoo! Sponsored Search is the new name for what was recently called Overture Precision Match. Sponsored Search prominently displays your business in search results on some of the top U.S. search properties.

With Sponsored Search, you set the price you’re willing to pay for each customer who clicks on your listing.

If you create a keyword campaign and your bid buys their “premium listings” (top 3 positions) for particular keywords or search phrases, your bid buys you top listings on Yahoo’s partner sites http://searchmarketing.yahoo.com/srch/srch_affnw.php?mkt=us  (Yahoo, MSN, AltaVista, InfoSpace, Excite, AllTheWeb and a range of news and content portals, such as CNN).

For example, go to AllTheWeb at http://www.alltheweb.com and type in a search for “used cars”. Take note of the top 3 spots. Now go to MSN Search at http://search.msn.com/ and type in a search for “used cars”.
You’ll see that the “Sponsored Sites” listings in the green box at the top (and/or the text ads to the right) contain the same top 3 listings from AllTheWeb. The regular MSN directory listings follow underneath the green box. So basically, purchasing PPC listings on Yahoo! can give you top billing on other major search engines too.

For a monthly fee, listings can be automatically monitored using the Yahoo! Search Optimizer
http://searchmarketing.yahoo.com/mt/so.php?tile=1 to ensure bid amounts are consistent to attain target positions without going over budget.
Volume levels are determined by your budget, as you only pay for the traffic delivered.

How much you pay depends on the keyword or phrase you are bidding on and what position you want to purchase. Each account has a USD20 minimum monthly spend and a USD30 non-refundable initial deposit is required to open the account (which is applied to click-throughs). There is a minimum bid requirement of USD 0.10 per click through and you pay the bid price EACH TIME somebody clicks your ad from Yahoo! and their
partner listings.  

With the large traffic numbers driven to your site via Yahoo! Sponsored Search, the costs of keyword bid campaigns can quickly add up, so I highly recommend deciding on a total budget so that you can develop a cost effective keyword bid allocation and maintenance plan combining both premium (top 3) and other listings.

Yahoo! provides detailed reporting tools to help you track the performance of the PPC campaign and traffic generated. Yahoo! also offers a special Keyword Selector Tool http://inventory.overture.com/d/searchinventory/suggestion/ to assist in the selection of your keywords, a View Bids Tool http://uv.bidtool.overture.com/d/search/tools/bidtool/, where you can see the current maximum bids and listings for the top 3 advertisers on any search term, a PPC ROI Calculator http://searchmarketing.yahoo.com/rc/srch/tools/roic.php and a CPM ROI Calculator http://searchmarketing.yahoo.com/rc/srch/tools/roasc.php.

Yahoo! offers two sign-up plans, Fast Track™ http://searchmarketing.yahoo.com/srch/choose.php? or Self Serve, giving you the choice of expert assistance or starting out on your own. With Fast Track™, Yahoo! experts research your website and recommend effective search terms based on the content of your site and Yahoo!’s editorial guidelines. They also create customized ad titles and descriptions based on those search terms. Fast Track™ has a one time service fee of USD199, while Self Serve is free.

For more information on Yahoo! Sponsored Search, Click Here:
http://searchmarketing.yahoo.com/srch/index.php.

Yahoo! Content Match™

Content Match works on the same principle Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network.

This network includes sites like Yahoo!, MSN.com, CNN.com and ESPN.com.
Yahoo! Content Match complements Sponsored Search™ while offering separate pricing.

Yahoo! Content Match™ works like this:

1) When you sign up for Sponsored Search, your Yahoo! account will
be set up to automatically receive Content Match traffic, and your listings are automatically re-purposed for Content Match.

2) When a web user goes to a Yahoo! and views content pages (such
as articles), Yahoo! provides one or more relevant ad listings on the same page.

3) Users may also be targeted based on their interests and actions.
For example, a user who demonstrates an interest in photography-related topics on one site may be provided with photography-related Content Match listings on that site or on other Content Match publisher sites such as CNN and ESPN.

4) Minimum bids start at USD 0.10, and you pay only when a user
clicks on your listing.

5) You can manage and track the performance of your Content Match
listings from the “Manage Content Match” pages in your Sponsored Search Account once you have completed the Sponsored Search advertiser sign-up process.

6) Separate campaign management, including bidding, ad listing and
tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI.

7) You can control your advertising spend across your Content Match
campaigns with Yahoo!’s Budgeting feature.

For more information on Yahoo! Content Match, Click Here:
http://searchmarketing.yahoo.com/srch/cm.php.

Yahoo! Local Sponsored Search™

Yahoo! also offers a regionally-focused pay-per-click advertising option. Yahoo! Local Sponsored Search™ enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region.

Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location.

Local Sponsored Search features a Locator page, which provides prospects with information about your business, including address, phone number, store hours and a map of your location. In addition, if your business has a Web site, your main Web page will be displayed along with the Locator page.

Yahoo! Local Sponsored Search™ works like this:

1) You select keywords you wish to bid on that best describe your
business, products or services. Write listings and choose a geographic range (0.5 to 100 mile radius around your location) from which you want to draw customers.

2) When a customer interested in your area goes to a search site
such as Yahoo! and searches for a product or service you sell, your listing appears.

3) When the customer clicks on your listing, they see your Locator
page and a link to your Web site, if you have a site.

4) Just like your Yahoo! Local Sponsored Search™ listing, you only
pay your bidded amount when a customer clicks on your listing and there is no monthly minimum.

For more information on Yahoo! Local Sponsored Search™, Click Here:
http://www.content.overture.com/d/USm/ays/lm_faq.jhtml.

Yahoo Search Submit Express™

Through Search Submit Express you can submit one or more web pages for consideration to appear in the algorithmic search results powered by the Yahoo! search engine. This is what is known in the search industry as a paid inclusion model.

Search Submit Express offers a single point of submission for your web pages into Yahoo!, AltaVista, AllTheWeb, and other search portals.

If you have content that has just changed or is updated frequently (such as pricing information or product items), Search Submit Express ensures the most up-to-date content is available to search users by refreshing your URLs every 48 hours.

The program provides detailed reporting and data designed to help you improve your pages, optimize program performance and generate more leads.

Search Submit Express works like this:

1) Submit your URLs for review and pay an annual fee for quality
review of your submitted pages. Make sure your pages follow Yahoo’s Quality Guidelines: http://searchmarketing.yahoo.com/srchsb/sse_gl.php.

2) Once reviewed and accepted into the program, your pages are
added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.

3) Submitted URLs are presented in search results based on
relevance to search terms.

4) When a user clicks your Search Submit Express listing in search
results, you pay a cost-per-click fee for that lead. You must maintain a positive balance in your account for your pages to remain active in the program.

5) Your URLs are refreshed (re-crawled) every 48 hours to ensure
that the most up-to-date content is available to search users.

6) At the end of one year, you can renew your annual subscription
or let it lapse.

Submissions to Search Submit Express consist of a review fee and a CPC (Cost per click) component. Billing, reporting and account management for Search Submit Express listings is provided by Yahoo! or one of their reseller partners.

Search Submit Express annual review fees consist of:

Price Structure (effective 30 April 05)

Price per domain (USD):
1st URL           $49.00 each
URLs 2-10         $29.00 each
URLs 11-1,000     $10.00 each

In addition to the review fee, there is also a per click fee of either
$0.15 or $0.30, depending on the category of the content. The complete list of categories is listed here:
http://searchmarketing.yahoo.com/srchsb/sse_pr.php.

For more information on Search Submit Express, Click Here:
http://searchmarketing.yahoo.com/srchsb/sse_hiw.php.

Yahoo Search Submit Pro™

Yahoo! Search Submit Pro is the same paid inclusion program as Search Submit Express, but with more features for larger advertisers. Search Submit Pro is designed for companies wanting to submit Web pages that might otherwise be excluded from algorithmic search results (as long as they still meet Yahoo’s Content Quality Guidelines). Examples include sites that require cookies or session IDs, sites with Flash content and information stored in content management systems, or sites that aren’t well crawled because of Web site design.

Search Submit Pro is typically for customers with search marketing budgets of USD 5,000 per month or more, or advertisers who submit more than 1,000 Web pages to the program. A dedicated account manager is available to answer any questions, provide technical support, and help you manage your Search Submit Pro program.

Search Submit Pro lets you create titles and descriptions that are displayed as algorithmic search result listings. The program can automatically generate result listings that best match user queries. You can update the information frequently, independent of changes to your Web site.
Search Submit Pro works like this:

1) You provide an XML feed of your URLs.

2) Once reviewed and accepted into the program, your pages are
added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.

3) When Internet users visit the Search Submit Pro partner sites
and enter keyword searches, your listings may appear within the search results based on their relevance to the user’s search request.

4) Your URLs are refreshed (re-crawled) every 48 hours to ensure
that the most up-to-date content is available to search users.

Pricing for Search Submit Pro is based on cost per click – customers are charged each time a user clicks on one of the customer’s search listings. The specific cost is based on the type and category of content provided for inclusion in the algorithmic search results and is obtainable from a Yahoo! Account Manager.

For more information on Search Submit Pro, Click Here:
http://searchmarketing.yahoo.com/srchsb/ssp.php?.

In Part 2 of this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords.

——————————————

The above article may be re-published as long as the content remains unchanged and the following paragraph is included at the end of the article, including the URL links:

About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank www.webrank.biz, Kalena manages Search Engine College www.searchenginecollege.com, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

7 Great Places To Submit Your Articles

7 Great Places To Submit Your Articles
(c)Copyright 2005 by Leigh Butler
http://www.onlinebusinessresources.net

1.IdeaMarketers.com
IdeaMarketers.com unites writers, webmasters & publishers. 
Writers may showcase their work for f*r*e*e* and webmasters
& editors find articles for their sites and publications.
http://www.ideamarketers.com/

2.AuthorConnection.com
The purpose of AuthorConnection.com’s article syndication
program is for authors to be able to submit their
work onetime and it get run in many places. Authors can make
limitless individual submissions.  Automatic notification is
sent every time an editor requests an author’s article.
http://www.authorconnection.com/

3.Marketing Seek
If you need a great f*r*e*e* promotional vehicles for your
business, or want to share your articles with publishers
without wasting precious time, then you should submit your
articles at Marketing Seek.  Marketing Seek helps turn your
words into credibility and visibility.  They offer several
different categories for your submissions.
http://www.marketing-seek.com/index.php

4.EzineArticles.com
EzineArticles.com allows ezine or email list publishers to
upload or download f*r*e*e* expert content that can be used
within email newsletters or websites.  New EzineArticles.com
members are allowed ten initial articles submissions.  If
your articles meet their quality standards then you may
qualify to earn platinum status, which allows limitless
article submissions.
http://www.ezinearticles.com/

5.GoArticles.com
GoArticles.com is a search engine directory for articles
written by the Web’s top authors. You can submit an article,
browse the thousands listed or receive select articles via
email. F*r*e*e* RSS and Java*Script feeds are also available.
http://www.goarticles.com/

6.Article Announce Writer & Publisher Exchange
Article Announce Writer & Publisher Exchange is an article
announcement list providing f*r*e*e* content to hundreds of
ezines, newsletters, magazines and web sites.  Writers may
announce their articles free.
http://groups.yahoo.com/group/article_announce/

7. Article Announce Home and Family
You can announce your home and family oriented articles
available for publication to their entire subscriber base of
ezine, newsletter and magazine publishers, completely
f*r*e*e*.
http://groups.yahoo.com/group/aahome/

———————————————————–
Were the resources in this articles helpful to you?  Then
subscribe to Online Business Resources [OBR] and get articles
just like this and much, much more sent to your email each week.
Subscribe now: http://www.onlinebusinessresources.net

 

WordPress Themes