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Barry Diller’s firm buying Ask Jeeves

Barry Diller’s electronic commerce company IAC/InterActiveCorp is buying online search engine Ask Jeeves Inc. for $1.9 billion and taking aim at the Internet’s advertising market leaders.

The deal announced Monday represents Diller’s bet that he can transform a second-tier search engine into a more formidable threat to industry leaders Google Inc. and Yahoo Inc., much like he built the once-irrelevant Fox television network into a major media player in the late 1980s and early 1990s.

Barry Diller’s firm buying Ask Jeeves for $1.9B

John Hocking
http://www.lookwhatjohnfound.com

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