Click Fraud and How to Deter It

What is Click Fraud?

Click fraud is when someone or something generates illegitimate hits on your banner or text advertisement causing you to pay for worthless clicks. AS PPC campaigns have grown in popularity and keyword prices and bidding have become more competetive, click fraud is on the rise.

I recommend you read the Article: Click Fraud and How to Deter It if you use PPC Advertising at all.

John Hocking
http://www.lookwhatjohnfound.com

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