Microsoft playing serous Catchup with Google in PPC Advertising
Last week Microsoft announced the launch of Microsoft AdCenter to compete with Google Adwords.
I just learned that Microsoft has purchased DeepMatrix (a company that specializes in products that gather real-time data about users accessing web sites) This could be an attempt to take on Google Analytics directly.
Microsoft also announced the purchase of Massive—a company which handles the sale of in-game advertising for video game titles, and Vexcel—”a worldwide leader in photogrammetry, imagery and remote sensing technologies.”
John Hocking
http://www.lookwhatjohnfound.com
Search Engines | John Hocking | 
5/8/2006 6:37 pm
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
You must be logged in to post a comment.
Subscribe
